Mackage x Paris Fashion Week
Designed by interdisciplinary design firm Crosby Studios, our Paris Fashion Week pop-up is inspired by the liminal state between the physical and virtual worlds. The 3-day immersive installation in the heart of Le Marais features daily programming to transport you into the world of Mackage.The space, which includes a bed and free-flowing, frozen digital movements, is meant to evoke unusual senses or feelings not typically experienced in a retail environment. “I love to combine design, art, fashion, and architecture within all my work,” says Crosby Studios founder, architect and designer Harry Nuriev. “For this project I wanted to create a new feeling of how fashion can live in a physical space—but not in a typical fashion way.”