Introducing CORE 2025 Campaign
Spotlight on timeless design
For over 25 years, MACKAGE has redefined the intersection of protection and aesthetics — building a legacy anchored in performance outerwear, elevated through lifestyle design. Our CORE 2025 Campaign is a celebration of that evolution: a definitive collection that revisits the silhouettes that define the brand’s DNA, reinterpreted for the world ahead.
“Our CORE collection celebrates the styles that define us,” says Mackage CEO Tanya Golesic. “These are the pieces that built our reputation, reinterpreted for today. It’s about returning to what makes Mackage unique — and elevating it further.”
Starring actor Matt Bomer and supermodel Stella Maxwell, the campaign captures the essence of MACKAGE’s guiding ethos: Aesthetics That Protect. Photographed alongside a striking cast of creatures — from night owls and fastidious falcons to obsidian Dobermans and onyx-black snakes — the imagery represents the protection and dedication of the elements: the characteristics that define MACKAGE’s heritage.
“In both fashion and acting, staying relevant means evolving while holding onto what defines you,” says Matt Bomer. “This campaign reflects Mackage’s ability to do exactly that.”
Presented almost entirely in black — the brand’s most elemental shade — each style in the campaign stands as a modern icon: subzero nano down, heritage leather trenches, and modular outerwear engineered for all-season wear. Together, they form a foundation of timeless style — a core collection that bridges heritage and future icons.
INSULATED WAIST POCKETS
Built for deep winter, our waist pocket design is fully-insulated and secured with a protective zip or button closure for maximum warmth.
ADJUSTABLE HOODS
A windproof, down-filled hood engineered to lock in heat for comfort-driven design in deep-freeze conditions.
REMOVABLE INSULATION BIB
An ultra-protective modular element constructed from lightweight down or shearling — a necessary add-on for the coldest of climates.
